The interior and exterior details of Bojangles' units aren’t the only part of the company undergoing a redesign.  Studiobanks, a digital agency specializing in online marketing and web development, has launched a new digital brand platform for the Charlotte, N.C.-based chain.

Designed to bring Bojangles’ distinctive personality to life online, the platform includes a new consumer website (Bojangles.com), a microsite for Bojangles’ news (Newsroom.bojangles.com) and a mobile site for smartphone and tablet users (M.bojangles.com).

Studiobanks partnered with BooneOakley, Bojangles’ advertising agency, to ensure a cohesive brand experience that matches its award-winning campaign, “It’s Bo Time!”

The websites are highly-functional and engaging, allowing visitors to browse the food and beverage menu, interact with promotions and easily find nearby restaurant locations.

“Not only does this new digital platform let us better connect with our fans, it also allows us to be much more agile as a company,” said Randy Poindexter, Bojangles’ senior vice president of marketing. “The content management system Studiobanks created makes the process of managing everything from promotions to nutritional values extremely simple. It’s much faster and more flexible, which means we can give our fans the most up-to-date information as soon as we get it.”

Related Content

User Comments – Give us your opinion!
Products & Services

Supply Chain Solutions

http://global.networldalliance.com/new/images/products/4269.png

4269/Supply-Chain-Solutions

ReadyHire- a full-service recruitment approach for restaurants

http://global.networldalliance.com/new/images/products/6351.png

6351/ReadyHire-a-full-service-recruitment-approach-for-restaurants

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Presentation: Unleashing the Retail Customer Experience

http://global.networldalliance.com/new/images/products/webcast_small.gif

3099/Presentation-Unleashing-the-Retail-Customer-Experience

LG 42WS50MS-B

http://global.networldalliance.com/new/images/products/6441.png

6441/LG-42WS50MS-B

HotSchedules

http://global.networldalliance.com/new/images/products/6543.png

6543/HotSchedules

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

LG 38WR50MS-B

http://global.networldalliance.com/new/images/products/6453.png

6453/LG-38WR50MS-B

ATM Remote Monitoring

http://global.networldalliance.com/new/images/products/ATMsoftare_100_0708.gif

539/ATM-Remote-Monitoring

LG 47LN549E

http://global.networldalliance.com/new/images/products/6437.png

6437/LG-47LN549E

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.