Burger King Corporation has signed a multi-year agreement with PepsiCo to be the exclusive soft drink supplier in more than 1,000 restaurants throughout the company's Latin America and Caribbean region.
As a result, PepsiCo will now become the largest soft drink provider for Burger King restaurants in these markets.
"We are excited to expand our relationship with PepsiCo in the region," said Jose Tomas, president, Latin America and the Caribbean, BKC. "This partnership will bring PepsiCo's product lineup to nearly 90 percent of our markets and will allow us to further leverage PepsiCo's brand power, extensive food and snack business and promotional partners across Latin America and the Caribbean."
In addition to the provider agreement, PepsiCo is also partnering with Burger King Corp. on a global basis to develop opportunities for Quaker products.
"We are pleased to extend our reach with Burger King restaurants across this strategic region, and we are particularly proud of working together in PepsiCo's priority markets such as Brazil and Mexico," said Luis Montoya, president, Latin America beverages, PepsiCo.
BK Canada brings back Mushroom & Swiss Steakhouse XT item
Also, Burger King Restaurants of Canada Inc. has beefed up its menu with the return of the premium Mushroom & Swiss Steakhouse XT Sandwich.
Back by popular demand for a limited time only, this twist on the classic Steakhouse XT burger features a 5.5-ounce seasoned and flame-broiled Angus beef patty topped with sautéed seasonal mushrooms, two slices of Swiss cheese, crispy onions and Thick and Hearty Steak Sauce – all served on a corn-dusted bun.
"Our restaurant guests have come to expect a burger of superior taste and quality – and we're seeing even more demand for premium menu items like the Mushroom & Swiss Steakhouse XT," said Cameron Loopstra, senior marketing manager at Burger King Restaurants of Canada Inc.
