Menchie's, a California-based, self-serve frozen yogurt franchise will support disaster relief efforts in Japan by donating 10 percent of its sales April 9 to the American Red Cross.
"The recent events in Japan are heartbreaking and many in the communities we serve are connected to the country in one way or another. We feel a responsibility to be supportive in Japan's time of need and are more than willing to participate in fundraising efforts," said Amit Kleinberger, CEO of Menchie's Group Inc.
Menchie's also has recently raised money for charities and causes including Jerry's Kids and the Muscular Dystrophy Association (MDA), Autism Speaks, and partnered with the American Red Cross in 2010 to support victims of the Haitian earthquake.
Menchie's has 70 locations open and an additional 120 currently in development.
