Burger King Corp. has joined forces with Marvel Entertainment to kick off its sponsorship of the comic book-inspired film "Thor," which hits theaters across the U.S. on May 6.
Fans of the comic can be part of the action with exclusive access to new chapters of the "Thor" comic at BKC's kid's website. Guests have the ability to unlock one of four, never-before-seen digital comic chapters of "Thor" – titled Valor, Wisdom, Truth and Justice – using the code that comes with each BK Kids Meal.
The special series serves as a prequel to the film and features the adventures of a young Thor and his childhood friends.
There are eight Thor-themed Kids Meals and they are available for a limited time only while supplies last.
"Through our work with Marvel, we're able to offer our younger guests unseen access to this hot property, but we know that the exclusive comic content will also appeal to customers of all ages who follow Thor's story," said Andreas Barth, senior vice president, North America marketing, Burger King Corp. "This promotion brings to life our Have It Your Way experience – allowing guests to be part of the 'Thor' action in restaurants and online."
The promotion will be supported by in-restaurant merchandising and national television advertising for kids that showcases Burger King's new Chicken Tenders and features footage from the film "Thor."
