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Worldwide Partner's Dubai-based Focusadvertising has been tapped by both Domino's Pizza and Wendy's to be the agency of record for the Middle East and North Africa regions.

According to U.K.'s Campaign Live, the agency will help launch Wendy's Bacon Mushroom Melt and Domino's message of using better ingredients.

Three agencies were in the running for the accounts.

Focusadvertising will boost the brands using email, social media, print advertising, outdoor marketing and in-store displays including menus, digital boards, tray mats and cash register imagery.

Wendy's is in the middle of an aggressive expansion throughout the Middle East and Africa.

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