TCBY to pick up Mother’s Day tab

TCBY to pick up Mother’s Day tab
Tags: Customer Service / Experience, Food & Beverage, Marketing / Branding / Promotion
May 5, 2011

For the fourth year in a row, TCBY will offer free frozen yogurt to moms on Mother's Day, May 8.

Moms will have the choice of their favorite flavors such as White Chocolate Mousse, Strawberry or limited time offer Watermelon Sorbet served in a cup or cone.

"It has been such a milestone year for TCBY and families, especially mothers, have been a very important part of TCBY's history," says Tim Casey, CEO of TCBY. "We have spent 30 years perfecting the elements of what makes TCBY's frozen yogurt great tasting and nutritious, and are excited to lend a helping hand to mothers of all ages. Mothers deserve nothing but the best and we look forward to kids joining us in the effort to thank moms nationwide with a special frozen treat gift."