Wendy's has partnered up with NBC Universal's Television Consumer Products Group to bring "Minute to Win It" experiences to kids' meals.
According to Broadcasting & Cable, beginning May 16, Wendy's Kids' Meals will feature "Minute to Win It" branding and challenges featured on the show, including "Bucket Heading" and "Stack Attack."
The promotion will run for six weeks and also will feature an online component where customers can enter a promotional code found on kids' meals for a 20 percent discount on "Minute to Win It" gear.
The promotion was brokered by Joy Tashjian Marketinz Group.
From the story:
"The 'Minute to Win' It program is a perfect fit for Wendy's 'Pause. Play. Together.' initiative, which encourages parents to spend time with their children," said Bob Holtcamp, Wendy's senior vice president, brand marketing. "This Kids' Meal promotion is a great partnership with a very popular and exciting network program, and one that can really be fun for the whole family."
