Dunkin' Donuts has teamed up with Picture Mosaics LLC to launch a social media-driven promotion in conjunction with its "What Are You Drinkin'" campaign.

The promotion is entirely driven by Twitter hashtags and Facebook posts. To be a part of the mosaic, fans just have to tweet using the #ddwayd hashtag or make a post on the Facebook wall feed. Fans who are able to participate will help in creating the world's largest hashtag photo mosaic.

Picture Mosaics, a technology and graphic design company, facilitated the effort.

Fans of Dunkin' Donuts can share what they are drinking by simply tweeting using the hashtag #ddwayd or visiting Facebook to make a post.

Along with full Facebook integration, the photo mosaic took advantage the following features:

  • Quick and easy submission with hashtags and FB posts;
  • Dynamic in-mosaic photo tour for search results and external links;
  • Animated tunneling to a specific photo on searches and external links;
  • Search highlight boxes;
  • Direct photo sharing with photos within the mosaic on Facebook and Twitter;
  • Profile photo moderation and review per Dunkin' Donuts' guidelines; and
  • Expanding mosaic photo grid.

Picture Mosaics has developed many social and interactive online mosaics for other groups including Disney, eHarmony, Jeep, Pedigree and Pampers.

Related Content

User Comments – Give us your opinion!
Products & Services

Social

http://global.networldalliance.com/new/images/products/4761.png

4761/Social

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

SmartCombi™

http://global.networldalliance.com/new/images/products/6285.png

6285/SmartCombi

Onboarding + E-Verify- complete new hire paperwork online

http://global.networldalliance.com/new/images/products/6355.png

6355/Onboarding-E-Verify-complete-new-hire-paperwork-online

LG 55WS50BS-B

http://global.networldalliance.com/new/images/products/6423.png

6423/LG-55WS50BS-B

Commercial Grade quality for single or multi unit deployments

http://global.networldalliance.com/new/images/products/E_Family_150px.jpg

3956/Commercial-Grade-quality-for-single-or-multi-unit-deployments

LG 32LN549E

http://global.networldalliance.com/new/images/products/6457.png

6457/LG-32LN549E

Smart Safe

http://global.networldalliance.com/new/images/products/4147.png

4147/Smart-Safe

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.