Dunkin' Donuts has teamed up with Picture Mosaics LLC to launch a social media-driven promotion in conjunction with its "What Are You Drinkin'" campaign.

The promotion is entirely driven by Twitter hashtags and Facebook posts. To be a part of the mosaic, fans just have to tweet using the #ddwayd hashtag or make a post on the Facebook wall feed. Fans who are able to participate will help in creating the world's largest hashtag photo mosaic.

Picture Mosaics, a technology and graphic design company, facilitated the effort.

Fans of Dunkin' Donuts can share what they are drinking by simply tweeting using the hashtag #ddwayd or visiting Facebook to make a post.

Along with full Facebook integration, the photo mosaic took advantage the following features:

  • Quick and easy submission with hashtags and FB posts;
  • Dynamic in-mosaic photo tour for search results and external links;
  • Animated tunneling to a specific photo on searches and external links;
  • Search highlight boxes;
  • Direct photo sharing with photos within the mosaic on Facebook and Twitter;
  • Profile photo moderation and review per Dunkin' Donuts' guidelines; and
  • Expanding mosaic photo grid.

Picture Mosaics has developed many social and interactive online mosaics for other groups including Disney, eHarmony, Jeep, Pedigree and Pampers.

Related Content

User Comments – Give us your opinion!
Products & Services

Web

http://global.networldalliance.com/new/images/products/4763.png

4763/Web

High Quality ATM

http://global.networldalliance.com/new/images/products/4148.png

4148/High-Quality-ATM

LG 84WS70MS-B

http://global.networldalliance.com/new/images/products/6417.png

6417/LG-84WS70MS-B

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

LG 42WS50BS-B

http://global.networldalliance.com/new/images/products/6443.png

6443/LG-42WS50BS-B

LG 32LN549E

http://global.networldalliance.com/new/images/products/6457.png

6457/LG-32LN549E

LG 55WS50BS-B

http://global.networldalliance.com/new/images/products/6423.png

6423/LG-55WS50BS-B

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.