Jersey Mike's Subs has launched a six-month fundraiser, "Mike's Way to a Cure," benefiting the Susan G. Komen for the Cure.
The initiative runs from May through October, Breast Cancer Awareness Month, and includes three phases.
- "Mike's Way to a Cure" begins with the introduction of a specially branded plastic cup that will be available as part of a "Pink Ribbon Combo" or as an individual fountain drink sale and 70 cents will go to Susan G. Komen for the Cure. Donations from customers will also be accepted in-store.
- Customers can support the breast cancer cause by buying custom "Mike's Way to a Cure" T-shirts (100 percent of the sales will be donated to Komen). Also, Jersey Mike's goes pink by creating special Susan G. Komen for the Cure sub wrapping paper and To Go bags. Jersey Mike's will create increased awareness for the cause through a final fundraising day in October.
- Additionally, Jersey Mike's team members throughout the country are participating in or supporting Susan G. Komen Race for the Cure events in their communities.
"So many people are affected by breast cancer – either themselves or they have a sister, a mother, a daughter or friend who has been diagnosed," said Peter Cancro, Jersey Mike's founder and CEO. "At Jersey Mike's, we are committed to educating our customers about this important cause and to finding the cures."
Social media and mobile efforts, in-store signage, billboards and Metro Traffic ads will support the campaign.
As Jersey Mike's celebrates its 55th anniversary in 2011, the chain has picked up its charitable efforts. In March, the company raised more than $600,000 for 66 local charities during its Month of Giving campaign. "Giving – making a difference in someone's life" has been a founding principle of the company from the company's inception.
