Tim Hortons coffee fundraiser sends kids to camp

Tim Hortons coffee fundraiser sends kids to camp
Tags: Coffee/Bakery/Donut, Customer Service / Experience, Marketing / Branding / Promotion, Operations Management, Social Responsibility
May 30, 2011

Tim Hortons is hosting its annual Camp Day June 1, when every penny from coffee sales at the chain is donated to the Tim Horton Children's Foundation.

When guests buy a coffee and participate in various fundraising activities, they will help send more than 14,000 kids to a 10-day summer camp session or a 7-day winter camp session at one of the Foundation's six camps in Canada and the United States.

Children are selected by Tim Hortons restaurant owners who work closely with local youth organizations and schools to identify those who would most benefit from an experience at camp.

During their time at camp, kids participate in a wide range of programs and activities designed to build self-esteem and leadership skills.