Del Taco has teamed up with GameFly Inc., a leading online video game rental subscription service, for a national promotion that runs from now until the end of June.
During the promotion, approximately 3.5 million specially-designed cups will contain a unique promotion code from GameFly, redeemable for a 30-day free trial, valued at $22.95, for first-time GameFly customers. The codes will be available on limited edition 32- and 44-ounce cups, themed with military, driving, shooting or sports games.
Also during the promotion period, Del Taco will conduct a social network sweepstakes in which customers will be encouraged to enroll in the Del Taco Raving Fan e-club for a random chance to win one of 10 one-year or one of 25 six-month GameFly subscription gift certificates.
The e-club sweepstakes and GameFly in-store promotion will also be promoted to Del Taco fans via the brand's Facebook and Twitter accounts.
