Quiznos has signed an agreement with Hess, the largest independent gasoline-convenience retailer, to open more than 50 Quiznos restaurants inside Hess locations in Florida. The partnership, the largest to date in terms of Quiznos convenience locations, is a significant milestone in the company’s convenience store growth strategy that included the March 2010 rollout of breakfast offerings in several c-store locations.
“Through our convenience store growth strategy, we have successfully developed regional partnerships with leading convenience store operators, evolving our c-store platform to best meet their regional needs,” said Shultz Hartgrove, senior vice president of convenience and non-traditional development for Quiznos. “This opportunity with Hess represents the culmination of that evolution as we now focus on growing the number of locations."
Quiznos and Hess tested the partnership in nine Florida locations in early 2011 with excellent preliminary results. Based on the success of these test locations, the two companies expanded the agreement to more than 40 additional locations in Tampa by the end of 2011.
“The combination of Quiznos’ brand recognition, unique toasted flavors and excellent operating platform gives Hess customers exactly what they are looking for,” said Rick Lawlor, vice president of retail sales and marketing for Hess. “The Florida test proved that Quiznos is a solid partner that can attract new traffic into our stores.”
While the initial growth strategy will focus on Tampa, Hess’ largest market, Orlando and Miami are strong markets for both Quiznos and Hess, and executives envision a long-term partnership with significant growth potential throughout Hess’ 1,350-plus locations along the East Coast.
The Quiznos/Hess convenience locations will feature a menu specifically designed for the convenience store customer and retailer, including Quiznos' signature toasty favorites and hot breakfast items prepared and packaged to eat on the go.
