Baskin-Robbins has opened its 4,000th international location in Novena Square, Singapore. The Novena Square location is the brand's first shop in Singapore, as well as the 48th country in which Baskin-Robbins now has a presence.
To commemorate the milestone opening, Srinivas Kumar, president and chief operating officer, Baskin-Robbins International; Paul Reynish, chief marketing officer, Baskin-Robbins International; and John Varghese, managing director of Baskin-Robbins Middle East, Europe and South East Asia took part in a special grand opening celebration with the country's master franchisee, Scoop & Scoop LLC.
Scoop & Scoop LLC, led by president and owner S.Y. Cheah, is also the master licensee of 54 Baskin-Robbins locations in Malaysia and brings more than 20 years of operating experience to Singapore.
In 2008, Scoop & Scoop was recognized by Baskin-Robbins as its International Partner of the Year for the company's development of Baskin-Robbins in the Malaysian market. Scoop & Scoop plans to open an additional 10 locations on the island within the next several years.
"Baskin-Robbins is one of the world's pre-eminent brands," said Cheah. "We are proud to represent the brand in Singapore and look forward to introducing Baskin-Robbins' world-class ice cream, cakes, and treats – along with our customary quality service and great value – to the people of Singapore."
The Novena Square location represents Baskin-Robbins' new international store design and features:
- Lounge-style seating;
- Iconic "pink spoon" door handles and textured walls reminiscent of waffle cones;
- An expanded topping station;
- Interactive LCD menu displays;
- Improved dessert displays for modeling ice cream cakes and sundaes.
Baskin-Robbins will also adapt its menu to the Singaporean palate. The brand will offer traditional American favorites such as Mint Chocolate Chip and Jamoca Almond Fudge, while also offering traditional Southeast Asian flavors, including Green Tea and Mango Tango, which is made with King Alfonso mangos from India.
