CKE Restaurants Inc. and its Carl's Jr. and Hardee's restaurants raised more than $1 million for military families and veterans during the spring fundraiser that launched Stars for Troops, the chains' new charitable program.
The three-week in-store fundraising campaign kicked off in early May at Hardee's and Carl's Jr. and asked restaurant guests to donate $1 in support of military charities. For each $1 donation, guests received a commemorative "Stars for Troops" cut out to personalize and place on display in the restaurant. In addition, they received restaurant coupons valued at more than $10 to use toward future purchases.
"I am proud to announce that we raised more than $1 million in the inaugural Stars for Troops fundraising effort," said Andrew F. Puzder, chief executive officer of CKE Restaurants. "Advocating for our military families and veterans is a cause close to my heart and the hearts of our CKE employees, our franchisees and guests. Our customers' contributions will go toward building homes and providing basic necessities for our injured veterans, as well as providing them and their families with crucial financial and advocacy support."
