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Wienerschnitzel continues its 50th anniversary celebration with its new promotion: "Teenie-Wienie 50 Cars & Free Food for All Instant Win Game." Every participant wins free food and a chance to win one of 50 Fiat 500s.

Starting July 4, every 30-ounce beverage purchased at any Wienerschnitzel location will feature a double-sided game piece that guests peel off to reveal both an instant-win food prize and an online game code. In addition to the instant win prize, guests can then go online to play "Drop In To Win" for a second chance to win a Fiat 500.

"Our customers have been loyal fans since 1961 and we couldn't be more thrilled to offer this great on-the-cup game that guarantees every large drink is a winner," said Tom Amberger, vice president of marketing for Wienerschnitzel. "It's our way of saying thanks for 50 fantastic years."

Amberger said the Fiat 500 was chosen as a prize because it was introduced around the same time as the brand.

The contest begins on July 4 and runs until supplies last. Game pieces revealing free menu items are redeemable at participating locations through Dec. 15.

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