SHIFT Communications has been selected as the social media and public relations agency of record by McDonald's MAC Inc. Co-op -- the regional McDonald's Cooperative representing Eastern Massachusetts, New Hampshire and Rhode Island.
The McDonald's account will be serviced out of SHIFT's Boston office. Financial terms of the agreement were not disclosed.
"The members of the MAC Inc. Co-op are eager to explore new communication strategies, particularly as it relates to social media," said Robin Boorstein, PR chair for the MAC Inc. Co-op and local owner/operator. "We conducted a thorough search and knew immediately that SHIFT Communications was the agency best suited to drive our individual businesses and our brand in the months and years to come."
SHIFT will be tasked with engaging consumers across social channels and in the hyper-local marketplace.
Read more about social media initiatives.