The culinary experts at El Pollo Loco have given the fish taco a tasty new twist. In restaurants now through mid-April 2012, El Pollo Loco will offer two new fish tacos – the Classic Baja Fish Taco and the Spicy Chipotle Fish Taco. 

Both tacos feature lightly beer battered Alaskan Pollock, sustainably fished from the waters of the Bering Sea. The light beer batter takes on an extra kick of flavor with heat from Cayenne pepper. The Classic Baja Fish Taco is drizzled with a Baja style Lime Crema sauce and the Spicy Chipotle Fish Taco is topped with smoky hot Chipotle sauce. Both are topped with shredded cabbage and fresh cilantro, and are served with a wedge of lime. 

El Pollo Loco’s new limited time fish tacos are available individually and as a combo with a choice of any two fish tacos, a small Classic side and a small drink.

“Our new limited time Fish Taco offering underscores El Pollo Loco’s commitment to flavor innovation and variety,” said Ed Valle, chief marketing officer for El Pollo Loco. “For a refreshing twist on a Baja favorite, we’ve topped our beer battered fish tacos with two delicious new sauces.”

El Pollo Loco will communicate its limited time fish tacos to consumers through a multimedia campaign.  General market and Spanish-language television spots will appear in select markets beginning Jan. 2, 2012.  Additionally, a wide mix of point-of-purchase vehicles will be used, including window clings, translites, and other in-restaurant and drive-thru communication.

Read more about food and beverage trends.

Related Content

User Comments – Give us your opinion!
Products & Services

Commercial Grade quality for single or multi unit deployments

http://global.networldalliance.com/new/images/products/E_Family_150px.jpg

3956/Commercial-Grade-quality-for-single-or-multi-unit-deployments

Advanced Digital Signage Solutions

http://global.networldalliance.com/new/images/products/V_Family_150px.jpg

3955/Advanced-Digital-Signage-Solutions

Digital Signage PC Solution with Maximum Flexibility

http://global.networldalliance.com/new/images/products/philipsicon.jpg

4011/Digital-Signage-PC-Solution-with-Maximum-Flexibility

Retail ATM - Bar, Lobby, Convenient Store

http://global.networldalliance.com/new/images/products/Triton_RL5000_sm.gif

535/Retail-ATM-Bar-Lobby-Convenient-Store

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

High Quality ATM

http://global.networldalliance.com/new/images/products/4148.png

4148/High-Quality-ATM

LG 38WR50MS-B

http://global.networldalliance.com/new/images/products/6453.png

6453/LG-38WR50MS-B

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.