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From Feb. 13 through March 18, every Wendy's Kids' Meal will include a Creativity for Kids activity kit created exclusively for the restaurant chain.

The kit includes five activities:

  • 3D drawing book that comes complete with a set of 3D glasses and crayon;
  • Monster Lab Modeling Dough Set;
  • Character Creator Set;
  • Perfect Tracer Set; and
  • Fantasy Frame Set.

The promotion coincides with the Creativity for Kids 2012 new products launch at the 109th annual American International Toy Fair Feb. 12-15 in New York City.

"We are very excited about this first of its kind promotion for the Creativity for Kids brand," commented Jamie Gallagher, CEO of Faber-Castell USA. "We really could not have found a better brand than Wendy's with whom to partner. We think families across North America are going to love this promotion."

Wendy's is based in Dublin, Ohio. Creativity for Kids was founded in Cleveland in 1976.

Read more about marketing, branding and promotions.

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