The site introduces Celebrity Chef Lorena Garcia, who conceptualized the new menu.
"Taco Bell did an amazing job representing who I am, my cuisine, and that's why I'm stamping my name," Garcia said in a video on the site. "(Taco Bell) is a fast food chain paying attention to the food they're presenting and, at the same time, it's beautiful, it's delicious, it's created wth love that I have for the people that eat my food."
The menu includes:
Cantina Tacos: Citrus herb-marinated chicken, black beans, guacamole made from Hass avocados, fiesta salsa made fresh daily, roasted corn and pepper salsa and a creamy cilantro dressing served in three warm tortillas.
Cantina Burrito: Featuring the same ingredients as the tacos, but instead wrapped in one warm flour tortilla.
Cantina Burrito Bowl: Also with the same ingredients, however served in a bowl over cilantro rice.
"It is an accessible menu, in which we present great ingredients made in a simplistic way. I think you're going to get a great value, great menu, great food for your money," Garcia said.
Taco Bell has placed a guarantee on the new menu. Customers who don't like the new items can replace them with something else.
Taco Bell has created an online community – Taco Entourage – for fans who want to share their opinions about and recommendations for the brand.
Membership entails participation in one to two surveys a month asking fans to share opinions about new products.
Those who sign up through Taco Bell's Facebook page can win prizes and "get insider information."
According to the website: "The coolest part is that you are making a difference. We'll tell you how we are changing things at Taco Bell because of the help you have given us."
Read more about online campaigns and social marketing.