Genius Brands International Inc. has partnered with The Wendy's Company to offer Baby Genius premiums for the under 3 age group in Wendy's Kids' Meals throughout the next 12 months.
Genius Brands develops and markets entertainment products including the award-winning Baby Genius line of music and education-based products and characters.
Beginning this month, eight original Baby Genius board books will be offered for young children as part of a year-long Wendy's Kids' Meal promotional program slated for more than 6,500 Wendy's restaurants in the U.S. and Canada.
Wendy's Kids' Meal point-of-purchase displays and website will be branded with Baby Genius characters and each of the millions of board books will include a money-saving coupon for a set of Baby Genius DVDs.
The new partnership with Wendy's is part of a year-long global marketing strategy to build awareness for the Baby Genius brand ahead of the fall 2012 launch of a new line of Baby Genius musical and early learning toys from JAKKS Pacific's Tollytots division.
Featuring titles such as 1, 2, 3, Count With Me, Shapes at the Playground, Sounds of the Jungle and Colors in the Garden, among others, the books provide information essential to the early education of 2- and 3-year-old children. All of the titles will be published as both English and English/French bilingual editions.
The new Baby Genius board books are written by Genius Brands International CCO Larry Balaban, who co-created the Baby Genius brand more than 10 years ago.
"I am thrilled that millions of parents and their children will have an opportunity to enjoy our characters and learn from the Baby Genius board books from Wendy's," Balaban said.
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