On March 3 from 10 a.m. to 3 p.m., Auntie Anne's Pretzels will host its largest sampling event of the year – Free Pretzel Day.

During that time, Auntie Anne's will offer one free Original or Cinnamon Sugar Pretzel per guest at its approximately 900 domestic locations. This year's promotion is the company's fourth Free Pretzel Day.

The idea behind Free Pretzel Day dates back to the company's founder, "Auntie" Anne Beiler, who first introduced individuals to her pretzels by providing them free to passersby at her farmer's market stand in Downingtown, Pa.

Twenty-four years later, the franchise anticipates a systemwide giveaway of more than 1 million pretzels in 2012.

"Free Pretzel Day provides a wonderful opportunity to thank our loyal guests," said Heather Neary, chief marketing officer of Auntie Anne's. "For those individuals who have never tasted a fresh, hot Auntie Anne's Pretzel, Free Pretzel Day serves as an excellent opportunity to sample our signature products risk-free. We're confident they'll become lifelong fans."

Auntie Anne's executives are hoping the event builds brand loyalty and recognition among new and existing patrons. For the three weeks following the 2010 Free Pretzel Day, the system experienced an increase in comparable sales over 2009 counts by 3.5 percent.

Also, to help support the event, Auntie Anne's Inc. has designated the day as royalty free for its network of franchise partners.

Read more about marketing, branding and promotions.

Related Content

User Comments – Give us your opinion!
Products & Services

VL Series: Slim Bezel Design great for multi-screen applications

http://global.networldalliance.com/new/images/products/5941.png

5941/VL-Series-Slim-Bezel-Design-great-for-multi-screen-applications

Remote Monitoring, Management & Measurment Software - CommandPoint

http://global.networldalliance.com/new/images/products/2260.png

2260/Remote-Monitoring-Management-Measurment-Software-CommandPoint

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Smart Safe

http://global.networldalliance.com/new/images/products/4147.png

4147/Smart-Safe

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

Cleaning Supplies & MSDS

http://global.networldalliance.com/new/images/products/6289.png

6289/Cleaning-Supplies-MSDS

Ongoing recruiting needs- Recruiting strategy to meet continual …

http://global.networldalliance.com/new/images/products/6349.png

6349/Ongoing-recruiting-needs-Recruiting-strategy-to-meet-continual-hiring-needs

LG 47WS50MS-B

http://global.networldalliance.com/new/images/products/6431.png

6431/LG-47WS50MS-B

Philips 2013 Product Range

http://global.networldalliance.com/new/images/products/6181.png

6181/Philips-2013-Product-Range

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.