Baskin-Robbins has announced its March Flavor of the Month will be 3-Point Chocolate, which includes chocolate ice cream with a salty caramel ribbon and orange-colored caramel pretzel balls.

The flavor is the newest to join the chain's extensive flavor library and marks its debut nationwide March 1.

The 3-Point Chocolate is being introduced in March to coincide with the NCAA basketball tournament.

It will be available by the scoop and also as a sundae, with hot fudge, Reese's Peanut Butter Sauce, crushed Reese's Peanut Butter Cups and whipped cream.

"We love creating innovative new ice cream flavors that build excitement among our guests, and 3-Point Chocolate is no exception," said Stan Frankenthaler, Baskin-Robbins executive chef and vice president of Innovation at Dunkin' Brands. "3-Point Chocolate combines some of America's favorite flavors – chocolate and caramel with salty pretzel bites – and is a fun way for our guests to get into the college basketball spirit and celebrate one of America's favorite pastimes."

In addition to celebrating college basketball season with its new flavor, Baskin-Robbins stores are offering customizable ice cream cakes for select college basketball teams. Custom cakes can be ordered in advance at participating shops.

Read more about food and beverage launches.

Related Content

User Comments – Give us your opinion!
Products & Services

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Commercial Grade quality for single or multi unit deployments

http://global.networldalliance.com/new/images/products/E_Family_150px.jpg

3956/Commercial-Grade-quality-for-single-or-multi-unit-deployments

Presentation: Unleashing the Retail Customer Experience

http://global.networldalliance.com/new/images/products/webcast_small.gif

3099/Presentation-Unleashing-the-Retail-Customer-Experience

Hiring Manager- applicant tracking and hiring software

http://global.networldalliance.com/new/images/products/6353.png

6353/Hiring-Manager-applicant-tracking-and-hiring-software

LG 39LN549E

http://global.networldalliance.com/new/images/products/6451.png

6451/LG-39LN549E

ClassicCombi

http://global.networldalliance.com/new/images/products/6287.png

6287/ClassicCombi

PeopleMatter SCHEDULEā„¢

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.