TCBY has launched its "Greek Challenge," a Facebook contest designed to encourage consumers to incorporate into their diets the company's Greek frozen yogurt, which was introduced in April.
Fans who participate are eligible for a chance to win a trip for two to Athens, Greece, along with other prizes including $100 Amazon gift cards and $20 TCBY gift cards.
Pre-registration for the Greek Frozen Yogurt Challenge started March 22, with the eight week challenge running from April 5 to May 31.
To enter, fans must sign up on TCBY's Facebook page or through its website. The company will also host separate giveaways for social network participation to award fans with free TCBY. As part of the Greek Challenge, TCBY encourages fans to replace one meal a week with TCBY Greek frozen yogurt.
Following the contest, one lucky winner will be chosen at random to receive a trip for two to stay at the Arion Resort and Spa in Athens, Greece, for six days/five nights. In addition, TCBY will award a $100 Amazon gift card to one fan every Friday beginning April 6.
TCBY also urges Facebook fans and Twitter followers to get involved with the brand via social networking for a chance to win a multitude of $20 TCBY gift cards. Fans and followers can tag TCBY in their status update, share the TCBY fan page, mention @TCBY and/or #tcbygreek in a Tweet or re-Tweet the brand for a chance to win a gift card.
"We have such an engaging fan base on Facebook, and their excitement for Greek frozen yogurt is contagious," said Tim Casey, CEO of TCBY. "We want to reward that enthusiasm on Facebook and beyond with a once-in-a-lifetime opportunity to experience Greece and all its history and beauty. Our entry into the Greek Yogurt segment is well timed as more consumers continue to adopt Greek yogurt into their diets. We feel the 'Challenge' is a natural expression of that enthusiasm."
According to SymphonyIRI, Greek Yogurt accounted for 20 percent of total yogurt sales last year. In each of the last three years, sales of Greek yogurt increased 100 percent, while non-Greek yogurt has grown at a single digit pace, according consumer data tracker Nielsen.
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