Taco Bell has teamed up with Fox Digital Entertainment and MySpace for a branded entertainment web series titled "Let's Big Happy."
According to ProductPlacement.biz, the seven-episode series will be streamed on MySpace.
As the exclusive partner for the first season, Taco Bell will have several product placements, including its new Doritos Locos Tacos.
"Let's Big Happy" centers on character Olive Shipley, who helps start-up bands get solid footing in the music industry.
From the story:
"Taco Bell is a brand of firsts, continually at the forefront of traditional and social entertainment partnerships, and we are always looking for new ways to authentically connect with our fans," said Brian Niccol, the chief marketing and innovation officer of Taco Bell.
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