Rick Gitchen, senior franchise partner at Seattle’s Best Coffee, has hired Morgan Marketing and Public Relations LLC, an Irvine, Calif.-based full-service marketing and public relations firm, to provide public relations support for his Orange County locations. 

The agency will create and implement a comprehensive marketing campaign aimed to increase awareness of the Seattle’s Best Coffee brand in Orange County, build a strong foundation for future cafe openings and support the grand opening of Gitchen’s newest Lake Forest location, scheduled for mid-to-late April.

"I’m excited about my partnership with Morgan Marketing and Public Relations and the creative resources they'll provide to help promote Seattle’s Best Coffee in our new Lake Forest market," Gitchen said. "They made it their priority to get to know me, my business and my goals, and developed a customized marketing program to support my grand opening and lay the foundation for what we anticipate will be a very successful future."

Seattle's Best Coffee is owned by Starbucks Corp.

Read more about restaurant marketing, branding and promotions.

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