Dunkin' Brands Group Inc., parent company of Dunkin' Donuts and Baskin-Robbins, has announced a multi-year product and marketing agreement with its exclusive supply chain partner, the National DCP, and The Coca-Cola Company.
Under the new agreement, more than 9,400 Dunkin' Donuts and Baskin-Robbins restaurants across the United States will begin the conversion to serve Coca-Cola products this month. In addition to its soft drinks such as Coca-Cola, Diet Coke, Coke Zero and Sprite, Coca-Cola will provide Dunkin' Donuts and Baskin-Robbins locations with a variety of juices, enhanced waters and energy drinks.
The agreement also includes provisions for the development of various marketing and promotional programs each year between the brands.
Coca-Cola products will be available in all Dunkin' Donuts and Baskin-Robbins restaurants in the United States by August 2012.
"We're delighted to announce this alliance among three of the world's most recognized and beloved brands – Dunkin' Donuts, Baskin-Robbins and Coca-Cola," said John Costello, chief global marketing and Innovation Officer, Dunkin' Brands. "This partnership is all about giving our customers an even greater array of outstanding beverage choices."
Chris Lowe, president, Foodservice and On-Premise, Coca-Cola Refreshments, added that the companies will leverage their joint marketing capabilities to create innovative promotions designed to drive beverage sales at both restaurant chains.
Dunkin' Donut introduces new artisan bagels
Dunkin' Donuts also has rolled out new Artisan Bagels, available all day at participating restaurants nationwide.
Dunkin' Donuts, recently named the top retailer of bagels in the U.S. by Consumer Reports, has added sun-dried tomato and pumpernickel flavors to its line of classic bagel selections, which includes sesame, poppy seed, cinnamon raisin and more.
The two new flavors are available for a limited time.
Dunkin' Donuts also has introduced new reduced-fat Artichoke Spinach Cream Cheese.
The brand first introduced bagels in 1996.
"As the nation's bagel leader and a brand with more than 60 years of baking history, we regularly explore new ways to innovate and enhance our bagel offerings. We've developed the new line of Artisan Bagels to provide an even more authentic bagel taste and texture with more intense and bolder flavors, sure to satisfy all bagel lovers and keep them running any time of day," said Stan Frankenthaler, Dunkin' Brands' executive chef and vice president of Product Innovation.