A Dunkin' Donuts radio ad in South Korea emits the aroma of coffee whenever it plays. According to PSFK, the campaign, named Flavor Radio, uses a unique technology to release the scent through sound recognition.

The campaign was first installed on commuter buses in Seoul, South Korea. Whenever a Dunkin' Donuts radio ad plays, a light coffee aroma is released using atomizers installed on the buses.

The innovative ads have reportedly boosted in-store traffic throughout the country. According to the article, more than 350,000 commuters initially experienced the ad, leading to a sales bump of 29 percent. The number of visitors at Dunkin' Donuts stores rose 16 percent during the original campaign.

According to the company's website, the mission of the ad is to shift the perception of Dunkin' Donuts in the heavy coffee drinking city of Seoul. The mission states "Dunkin' Donuts is more strongly branded for donuts than coffee. This perception leads to coffee drinkers selecting other cafes over Dunkin'. It is necessary to establish the thinking that 'Dunkin' = coffee' to convince people to select Dunkin' for their coffee fix."

Read more about marketing and branding.

Related Content

User Comments – Give us your opinion!
Products & Services

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

LG 47WL10MS-B

http://global.networldalliance.com/new/images/products/6435.png

6435/LG-47WL10MS-B

LG 42WS50MS-B

http://global.networldalliance.com/new/images/products/6441.png

6441/LG-42WS50MS-B

LG 55LN549E

http://global.networldalliance.com/new/images/products/6427.png

6427/LG-55LN549E

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Financial Through-the-Wall ATM

http://global.networldalliance.com/new/images/products/FT5000_100_0708.gif

536/Financial-Through-the-Wall-ATM

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Social

http://global.networldalliance.com/new/images/products/4761.png

4761/Social

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.