A Dunkin' Donuts radio ad in South Korea emits the aroma of coffee whenever it plays. According to PSFK, the campaign, named Flavor Radio, uses a unique technology to release the scent through sound recognition.

The campaign was first installed on commuter buses in Seoul, South Korea. Whenever a Dunkin' Donuts radio ad plays, a light coffee aroma is released using atomizers installed on the buses.

The innovative ads have reportedly boosted in-store traffic throughout the country. According to the article, more than 350,000 commuters initially experienced the ad, leading to a sales bump of 29 percent. The number of visitors at Dunkin' Donuts stores rose 16 percent during the original campaign.

According to the company's website, the mission of the ad is to shift the perception of Dunkin' Donuts in the heavy coffee drinking city of Seoul. The mission states "Dunkin' Donuts is more strongly branded for donuts than coffee. This perception leads to coffee drinkers selecting other cafes over Dunkin'. It is necessary to establish the thinking that 'Dunkin' = coffee' to convince people to select Dunkin' for their coffee fix."

Read more about marketing and branding.

Related Content

User Comments – Give us your opinion!
Products & Services

Presentation: Unleashing the Retail Customer Experience

http://global.networldalliance.com/new/images/products/webcast_small.gif

3099/Presentation-Unleashing-the-Retail-Customer-Experience

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

LG 42WL10MS-B

http://global.networldalliance.com/new/images/products/6445.png

6445/LG-42WL10MS-B

ReadyHire- a full-service recruitment approach for restaurants

http://global.networldalliance.com/new/images/products/6351.png

6351/ReadyHire-a-full-service-recruitment-approach-for-restaurants

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

Macromatix

http://global.networldalliance.com/new/images/products/6545.png

6545/Macromatix

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Schoox

http://global.networldalliance.com/new/images/products/6549.png

6549/Schoox

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.