Burger King offers introductory deal on chicken wraps

Burger King offers introductory deal on chicken wraps
Tags: Chicken, Customer Service / Experience, Food & Beverage, Marketing / Branding / Promotion
April 12, 2012

Burger King is inviting consumers to try its new chicken wraps for $1 this weekend only.

On April 14 and 15, guests can choose from either the honey mustard or the ranch versions of the wrap for $1 each. Each wrap has less than 400 calories.

"Burger King is very excited to offer our new chicken wraps for $1 each this weekend," said Alex Macedo, senior vice president, North American marketing, Burger King Corp. "This offer will allow consumers to taste our new chicken wraps and experience a flavorful treat at any time of the day."

The wraps are part of the largest menu initiative in the brand's history, and were introduced earlier this month. They normally sell for the suggested price of $1.59.

Read more about food and beverage promotions.

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