Burger King Corp. has announced the refranchising of 96 company-owned restaurants in the Orlando/Daytona, Fla., market to Magic Burgers LLC, a subsidiary of Sun Holdings LLC and wholly-owned and operated by long-time franchisee Guillermo Perales.

This acquisition makes Perales the fourth largest franchise operator in the U.S. and the largest minority franchisee with 167 restaurants throughout Florida and Texas.

"Guillermo Perales is an experienced restaurateur and has been an instrumental franchisee within the Burger King system for more than 10 years," said Steve Wiborg, president of North America, BKC. "He is an exemplary franchisee with a passion for the Burger King brand and a drive for success. His keen business sense and operational know-how have been key elements in the successful turn-around for us in the Dallas market and he continues to invest in the brand with his acquisition and remodeling efforts."

Born in Saltillo, Mexico, Perales founded Sun Holdings LLC in 1997 and joined the Burger King system in 1999. He is president of the International Hispanic Franchisee Association and represents this association on Burger King Corp.'s Inclusion Advisory Council, a group of franchisees and community leaders that helps integrate diversity and inclusion into all aspects of the Burger King business strategy.

In 2008, Perales was given the Ernst & Young Entrepreneur of the Year award and International Business Achievement award by the Dallas Regional Chamber. Last year, he was awarded the Developer of the Year award from Burger King Corp. along with the Hispanic Business Man of the Year award by the Texas Association of Mexican American Chambers of Commerce. Perales has been featured on four occasions in Latino Leaders Magazine's 101 List as one of the most influential Latinos in the United States.

"My continued investment in the Burger King system demonstrates my confidence in the company's ability to grow this great brand and make owning and operating Burger King restaurants more profitable for franchisees," Perales said.

His company will remodel 69 restaurants with the company's new global 20/20 design within the next three years in the Florida market, and 40 restaurants in the Dallas area.

Perales said he also plans to continue expanding his business by opening seven more Burger King units in Dallas this year, and 10 more within the next five years in Orlando.

Sun Holdings LLC operates 167 Burger King restaurants, 72 Popeye's franchises, 33 Golden Corral restaurants, 46 CiCi's restaurants, four Del Taco restaurants and five Denny's restaurants.

Read more about franchising and growth.

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User Comments – Give us your opinion!
  • Joni Sharpe
    The Burger King (6607) we were at that store and the service was bad and took them almost 20 min. to take our order and another 20 min. to give our order to us, then they got the order wrong they were very slow
  • Judson Mann
    Whoppers served cold waited along time for coffee
  • Beth Rysdyk
  • Robert Borak
    The Burger King Store on 1745 E Silver Star Rd, Ocoee, Fl 34761 was a very bad service. There was only 2 workers on duty at the store and this was a 9:30Pm Sunday night. They got my order all wrong. I order a Big Fish and a Jr. Whopper Comb and 2 cokes. What I received was a Big fish, Whopper jr. and another Whopper Jr sm fries and 2 sm cokes.for 12.74. They were out of Onion Rings and said he didn't know when they would get any more in. It took almost 2o minutes to received this order thru Drive=Thru. I had bad service at this store before but I thought I would give it another chance and still noting has changes. It is a wonder that this store still is open and doing any business at all. They are very slow in getting your order out and also very rude toward customers. I will not use this store anymore as much as I hate it I guess I'll have to go to McDonalds across the street from them. Some one from Corp. should check this store out and get in back on the right track.
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