Sonic Drive-In Restaurants has implemented 1010data's cloud-based Big Data Warehouse to analyze billions of records to enable business decisions ranging from operations to marketing.
A focus on data analytics is one of the reasons why the 3,500-plus unit chain has been able to improve operational consistency and product management.
1010data's data warehouse is an interactive, Internet-based platform that provides Sonic the speed and flexibility to analyze and report large amounts of business data quickly.
"1010data lets our analysts use all available data in an intuitive, interactive way," said Craig Miller, CIO of Sonic. "This makes analytics a flexible, exploratory process that encourages discovery -- allowing us to make data analytics a part of every decision we make."
Fast data analytics is the key to competitiveness in the quick-service restaurant segment, according to Tim Negris, vice president of Marketing at 1010data.
"Making better, faster decisions than the competition on things like customer segmentation, price optimization, staffing, real estate selection, and promotion management requires timely, accurate analytics. In a business where minutes mean millions, finding problems and discovering opportunities faster than the other guy makes all the difference," he said. "Sonic has always been a product and process innovator and 1010data is helping them take it to the next level."
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