CKE Restaurants Inc. announced that it has entered into a restaurant development agreement with International Meal Company (IMC), to develop 100 Carl's Jr. restaurants in Brazil throughout the next seven years.
IMC is a multi-brand casual and quick-service restaurant operator in Latin America with more than 280 company-owned restaurants and 11,000 employees in Brazil, the Caribbean and Mexico.
"Brazil has one of the most robust economies in the world and our premium-quality food and up-market facilities will resonate well with the discerning Brazilian consumer," said Ned Lyerly, executive vice president of International for CKE Restaurants. "IMC's track record of successful growth and knowledge of the market make them a perfect partner to bring the quality of the Carl's Jr. brand to Brazil."
As of January 30, 2012, CKE has a total of 3,243 Carl's Jr. and Hardee's restaurants operating in the United States and 25 other countries, including more than 420 franchised restaurants outside of the United States.
"It's a great honor to partner with Carl's Jr. and CKE, whose heritage, premium credentials and commitment to quality are consistent with IMC's," said Javier Gavilán, CEO of International Meal Company. "The Brazilian consumer will embrace the great tasting, premium products, excellent service standards and industry leading facilities that make Carl's Jr. a best-in-class brand."
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