Tim Hortons guests and restaurant owners raised a record $11 million for this year's Camp Day, which will help send more than 15,000 kids from economically disadvantaged homes on a camping adventure.

On Camp Day, owners of more than 4,000 Tim Hortons restaurants in Canada and the U.S. donate all proceeds from coffee sales to the Tim Horton Children's Foundation (THCF) and hold numerous fundraising events to raise even more money for the camps.

Last year's event raised $9.9 million.

"A big heartfelt 'thank you' goes out to absolutely everyone in Canada and the United States who helped make this year's Camp Day such a huge success," said Dave Newnham, vice president and executive director, Tim Horton Children's Foundation. "From Tim Hortons Restaurant Owners and their dedicated team members to media, special guests and above all the guests who bought coffee and made a donation — everyone contributed to this great cause."

Year-round contributions through sendakidtocamp.com and Foundation coin boxes at Tim Hortons restaurants contribute to ongoing fundraising efforts. About $1.4 million annually is collected in pennies alone.

The Tim Horton Children's Foundation started in 1975 in Parry Sound, Ontario, and now operates six year-round camps across North America. Since its inception, more than 165,000 kids have participated in the Foundation's programs.

Read more about cause marketing.

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