Yogurtland has announced a second year of partnering with Sanrio Inc., a global lifestyle brand best known for pop icon Hello Kitty.
The co-branded merchandise will include multiple items featuring Sanrio's Hello Kitty, Little Twin Stars, TuxedoSam and Badtz-Maru. Items will be available at participating Yogurtland locations beginning July 10 and continuing through Labor Day weekend.
Each of the four characters will be featured on Yogurtland's biodegradable spoons and four special cup designs will be released with all the characters showcased in a different city.
The Hello Kitty spoon launches July 10 and the cup will feature Hollywood, Calif. TuxedoSam's spoon will be available July 24 and the cup showcases the art deco-inspired city of Miami.
August 7 marks the release date for the Little Twin Stars spoon along with the cup that is set in San Francisco. The promotion culminates with an Aug. 21 release of the Badtz-Maru spoon and a cup highlighting Honolulu.
"The Yogurtland and Sanrio partnership was a huge success last year and we are thrilled to be working with such a beloved brand again this year," said Phillip Chang, founder and CEO of Yogurtland.
Through this partnership, co-branded items will once again be available for purchase at all participating Yogurtland locations. Items will include a Hello Kitty plush dressed in a Yogurtland uniform, key chains, buttons, tote bags and money coin purse featuring all four characters. Retail prices will range from $2.50 for a tote bag to $13.50 for a Hello Kitty plush.
"Sanrio and Yogurtland speak to the same core audience and reach a loyal multi-generational fan base. This co-branded partnership allows for Sanrio's super cute characters to reach an additional audience in a fun, family friendly environment," said Janet Hsu, COO and president of Sanrio Inc.
To celebrate the launch of the partnership, Hello Kitty, Badtz-Maru and TuxedoSam will make a special guest appearance at the Yogurtland Universal City location in Los Angeles on July 10. From 11 a.m. to 2 p.m. guests can experience photo opportunities, free frozen yogurt and other Yogurtland items while supplies last. Additional launch events will take place July 24 in Miami, Aug. 7 in San Francisco and Aug. 21 in Honolulu.
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