Burger King Corp. has announced the launch of its BK Mobile Crown Card pilot program with mobile commerce enabler Firethorn Mobile Inc.
The BK Mobile Crown Card allows consumers to pay for their purchase by using an Android- or iOS-based phone to scan a QR tag placed on counters or drive-thru windows at participating Burger King restaurants.
Burger King's mobile payments pilot is currently taking place in approximately 50 restaurants in Salt Lake City and surrounding metropolitan areas.
"At Burger King Corp., we are focused on delivering an excellent restaurant experience for our guests, which includes optimizing our point of sale technology and providing quick and easy payment options," said Kelly Maddern, chief information officer, Burger King Corp. "The BK Mobile Crown Card is the perfect fit for our technology and quality-conscious consumers who lead mobile lifestyles, and we are excited about putting this functionality into their hands, getting their feedback and building from there."
The BK Mobile Crown Card application, called "BK," is powered by Firethorn Mobile payments service and can be found in the App Store and Google Play. The BK Mobile Crown Card is a First Data Universal Commerce integrated application and leverages the payment processor's secure prepaid technology.
"We are pleased to collaborate with Burger King on this new program because it frees BK restaurant customers of the burden of carrying plastic," said Rocco Fabiano, president for Firethorn Mobile. "This unique solution works on any Android or iOS phone and does not require new hardware investments in order to deliver this experience to restaurant guests."
According to Juniper Research, mobile payments are expected to account for about $670 billion worth of global transactions by 2015.
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