California-based frozen yogurt chain Yogurtland will unveil its first store in the state of New York in late-July/early-August on First Avenue in Manhattan. Eighty-eight locations are planned for the greater New York City metropolitan area over the next five years. Other locations to open include one this summer in Ithaca, on Long Island and in the Chelsea district of Manhattan.
California native Peter Nguyen will introduce the concept to the Big Apple. He currently owns and operates a Yogurtland location in San Diego.
“It’s about time New Yorkers get a chance to taste our delicious frozen yogurt and unique flavors. I’m confident the community here will fall in love with the brand and the ability to build their own creation with whatever flavors and toppings they want,” he said.
After earning a bachelor’s degree and a master’s degree from Cornell University in New York, Nguyen went on to earn a master’s in business administration (MBA) from the University of San Diego. He spent the last 12 years in the telecom industry in product management and marketing while dabbling in real estate development and restaurant ownership. He purchased his first Yogurtland store in San Diego in June 2009. He hopes to open an additional one to two locations per year over the next three years.
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