Whataburger donated $100,000 to the Muscular Dystrophy Association's (MDA) summer camp program last week.

The funds were raised by Whataburger customers during a special fundraiser on May 23, when Whataburger pledged to donate 20 percent of its sales to the MDA summer camp program. Together, Whataburger and its customers raised a total of $100,000 for the organization.

Funds raised will help MDA continue to provide a safe environment for children affected by muscle disease and their families. MDA summer camps offer a wide range of activities specially designed for young people who have limited mobility or use wheelchairs.

It costs an average of $800 per camper to send a child affected by a neuromuscular disease to camp at no cost to their family. The summer camps also offer a week of respite for campers' parents, who often serve as full-time caregivers for their children.

"The outpouring of support from Whataburger customers across all our restaurants has been tremendous, and we're so grateful we were able to raise $100,000 for MDA," said Pam Cox, group director of corporate communications for Whataburger. "We're thrilled to make this donation and send some very special children to camp for an unforgettable week."

The fundraiser for MDA was part of Whataburger Serves, the chain's philanthropic initiative.

Read more about cause marketing.

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