Dunkin' Donuts has announced a partnership with New York Giants two-time Super Bowl MVP Eli Manning. The agreement will leverage the two-time World Champion quarterback through a series of advertisements and promotions in the New York Metro Area throughout the next three years.
To kick off the partnership, Manning will star in a series of Dunkin' Donuts advertisements that will launch during the upcoming NFL season. The ads will feature Manning promoting various menu items such as Dunkin' Donuts coffee and limited-time offer breakfast sandwiches.
"Dunkin' Donuts has been part of my daily routine for many years, so I'm really looking forward to working with the brand," Manning said. "Dunkin' Donuts and the Giants are both well known for their passionate fans. This partnership is sure to keep people in the New York Tri-state area running on Dunkin' all year long."
Since being acquired by the Giants in a draft day trade in 2004, Manning has played in 121 regular season games with starts in his last 119 appearances and has started all 11 postseason games in which he has played.
Manning is the second major sports star to sign a marketing deal with Dunkin' Donuts this year. In March, NBA player Lebron James inked a deal to promote Dunkin' Brands in China.
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