Pollo Tropical has entered into an exclusive multi-unit franchise agreement in Guatemala with a newly formed foodservice company, represented by José Garcés and Harold Townson. The agreement calls for the development of at least five Pollo Tropical restaurants, with the first location expected to open in 2013.
Pollo Tropical's entry into Guatemala marks further expansion of the brand in Central America. The new franchise partners bring years of business experience into the new agreement. Garcés is an equity partner in the Nais restaurant chain with nine locations in Guatemala. The Townson family owns companies in the construction, real estate and finance industries.
With this agreement, Pollo Tropical expands its international franchise base to 10 countries.
"By expanding Pollo Tropical further in Central America, we continue to gain regional strength, which will help us attract investors in the larger Latin markets such as Mexico and Brazil," said Marc Mushkin, senior vice president of International Development for Pollo Tropical. "Our new franchise partners in Guatemala have the right combination of restaurant operations and real estate development experience necessary to undertake a deal of this size, and we are pleased to be entering the market with them."
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