Arby's has been in business since 1964 and on July 23, the chain will celebrate its anniversary by offering its signature sandwich, The Classic Roast Beef, for 64 cents.

To promote the deal, Arby's added 1964 to its Facebook timeline under "founded" and features a retro designed coupon for fans. The page also includes classic photos, commercials and trivia associated with Arby's founding year.

Beginning today, fans can print their coupons from Arby's Facebook page and redeem them at participating restaurant locations during regular business hours on July 23.

Read more about social media marketing.

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