Highlands Digital Media, a provider of digital menu boards, digital retail signage solutions and digital place-based advertising networks, was selected by Sneaky Pete's to roll out a digital menu board solution for its newest franchise in Margaret, Ala.

"We are very excited to partner with the franchise operator, Rusty Creel, Sneaky Pete's and Means Advertising (Sneaky Pete's advertising agency) in the design, development, deployment and management of their digital menu boards. Our goal was to build a platform that will allow Sneaky Pete's to showcase their menu items and combos with great food shots and great video. Means Advertising did a fantastic job providing the initial design and creative work," said Chuck Adams, vice president of DOOH Solutions for Highland Digital Media.

"The ability to include video within our menu board design is invaluable. Seeing video of our food on a large screen at the point of ordering is the best possible way to drive sales," added Kevin Gustin, vice president, creative director for Means Advertising. "The video menu boards allow us the ability to have a completely different look for breakfast and for lunch. This gives us maximum design flexibility."

Sneaky Pete's, based in Birmingham, Ala., has been serving its signature hot dogs since 1966.

Read more about menu boards.

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