Taco Bell has announced its 2012 Feed the Beat roster, which includes 100 up-and-coming musicians from across the U.S. who will receive $500 in Taco Bell gift cards to help them while on the road. The new lineup ranges from rock bands to DJs to country artists – some of whom will be given the opportunity to be a part of the brand's marketing campaigns.
Taco Bell's footprint continues to grow within the music industry from its ongoing support of Feed the Beat artists on tour, to activations at notable music festivals, to leveraging its partnership with MTV. In 2011, Taco Bell featured Feed the Beat alumnus Chiddy Bang for the first time in a national commercial, introducing millions of fans to "The Good Life." As a result, Taco Bell advertisements continue to incorporate music from Feed the Beat artists.
This year, Dale Earnhardt Jr.'s "Morning Thought" was featured in a commercial for Doritos Locos Tacos, titled Nacho Superstar, Palenke Soultribe's "Te Veo" is featured in the current Cantina Bell Menu ad, and "5, 6, 7, 8" by Fake Problems was used in another national commercial, Pockets, which helped launch the new Taco Bell brand campaign, Live Más.
"It doesn't get much better than FourthMeal and great music," said, Brian Niccol, chief marketing officer, Taco Bell Corp. "We encourage our consumers to discover innovative tastes and music, and we hope that our support of these artists can help them achieve their dreams and Live Más."
Feed the Beat has supported nearly 600 artists since its inception in 2005. A list of all 100 artists in Taco Bell's 2012 Feed the Beat lineup is available at feedthebeat.com.
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