McDonald's Olympic venue traffic doubling projections

McDonald's Olympic venue traffic doubling projections
Tags: Business Strategy and Profitability, Customer Service / Experience, Operations Management, Restaurant Design / Layout, Staffing & Training, Sustainability
August 6, 2012

McDonald's has announced that its flagship restaurant in Olympic Park in London is serving record-breaking crowds. Also, the chain's four restaurants built specifically for the Olympic Games – including two in the park for spectators, one in the Athletes' Village and one in the Main Media Center – are more than doubling traffic projections.

The flagship restaurant is the largest McDonald's in the world. The two-story, 3,000-square-meter unit will be torn down upon the conclusion of the Games, with 100 percent of the furniture and equipment being reused or recycled, and nearly all of the building materials labeled and sorted for use at future restaurants.

Photos courtesy of Getty Images and provided by Marketwire.

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