Green Mountain Coffee Roasters Inc. has announced that its Keurig branded single cup coffee maker platform has been named "Brand of the Year" in the 2012 Harris Poll EquiTrend Equity Study.
Keurig received the highest ranking in the "Coffee Maker" category based on consumers' perceptions of familiarity, quality and purchase consideration, a selection of several qualifying elements evaluated.
The Keurig branded single cup coffee maker platform received the highest numerical Equity Score among coffee maker brands included in the 2012 Harris Poll EquiTrend Study, which is an annual brand health assessment that surveys thousands of U.S. consumers online about their brand perceptions that are integral and effective in brand development.
"Keurig's mission of a brewer on every counter and a beverage for every occasion goes beyond brewing a great cup of coffee," said Michelle Stacy, president of GMCR's Keurig business unit. "The Keurig brand truly connects with consumers by offering choice, quality, convenience and simplicity in their everyday lives. The success of our single cup brewing system has been driven by offering a full range of high quality brand and beverage varieties for our Keurig branded single cup brewers that are at the cutting edge of technology, all designed to provide delicious beverages at the touch of a button."
Green Mountain Coffee Roasters acquired Keurig in 2006.
In November 2011, Dunkin' Donuts restaurants began selling the Keurig Elite Brewing System to complement its K-Cup line.
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