White Castle's Craver Nation grand prizewinner is William Seaquist of Staten Island, NY. Seaquist will receive free White Castle Sliders for life at his closest unit in Staten Island.
Judy Handley of Powell, Ohio, is the first place winner. She receives a 50-inch LG 3-D TV with a Blu-ray player and a Bose T-20 Home Theatre system.
Craver Nation is White Castle's new loyalty program that launched in May. All new "citizens" were automatically entered into the sweepstakes during the first month of the program.
Additional prizes included 31 daily winners of an iPad 2 featuring the White Castle online order app, 25 bags of White Castle merchandise worth $50 and 100 new members received a $10 White Castle gift card.
"Our legion of loyal followers have embraced Craver Nation and the digital challenges to receive prizes," said Jamie Richardson, vice president of White Castle. "We want to give our cravers the chance to win White Castle products and other merchandise that fits their active lifestyles."
In less than four months, Craver Nation gained more than 115,000 new citizens who participate in daily challenges at www.cravernation.whitecastle.com. Through Aug. 31, new Craver Nation members will receive a coupon for two free Sliders or $1 off frozen product when they register to become a citizen.
Read more about marketing and promotions.