Culver's has launched a new website at www.culvers.com to better communicate its "Welcome to Delicious" brand story. The centerpiece of the new website is food photography that highlights Culver's menu, from ButterBurgers to custard.
Culver's new web design also adapts to any device, from desktop to tablet to mobile.
"Culver's mission is to make sure each guest leaves happy. This is true both in restaurant and online," said David Stidham, vice president of marketing for Culver's. "Our new website tells our unique story like it's never been told before."
Culver's found that 32 percent of its website visitors are browsing on a mobile device.
"By focusing on the content that matters most to our guests and progressively enhancing the site for more capable browsers, we can deliver a world class experience," said Jessie DeMars, marketing and digital promotions manager. "Instead of oversized pages on phones or awkward scrolling, guests can easily navigate to learn about the Flavor of the Day at their restaurant, be tempted by the wide range of menu options, or discover how Culver's got started."
Culver's digital experience extends beyond the website to its text marketing program, iPhone and Android application and its growing social media presence on Facebook, Twitter and Google+.
"We're a leading digital innovator within the quick service restaurant category, and now culvers.com reflects this too," Stidham said.
Read more about online and mobile initiatives.