A&W Food Services of Canada Inc. has announced that its fourth annual Cruisin' for a Cause Day, held Aug. 23, raised $1.25 million in support of the Multiple Sclerosis Society of Canada. In total, Cruisin' for a Cause Day has raised more than $3.3 million throughout the past four years to help end MS in communities across the country.
"The ongoing enthusiasm and commitment to this very important cause has been outstanding," said Paul Hollands, president and CEO, A&W Food Services of Canada. "On behalf of A&W, I would like to thank and congratulate all of our customers, staff, franchisees, car clubs, the MS Society and other supporters across Canada who helped us reach this significant goal."
For the first time, two restaurants, one in Grand Prairie, Alta., and one in St. John's, N.F., each raised more than $17,000. Notably, another four restaurants – in Regina, Sask.; Acheson, Alta.; and two in Fort McMurray, Alta. – raised more than $11,000 each.
A&W restaurants across Canada helped raise funds through the sale of cut-outs, customer contributions and donations of $1 from every Teen Burger sold on Aug. 23. Cruisin' for a Cause raised both funds and awareness of multiple sclerosis through a variety of events including classic car gatherings, retro music, car hop service and car hop relay races and Great A&W Root Bear visits.
Read more about cause marketing.