Popeyes Louisiana Kitchen and its digital AOR Campbell Mithun have launched a series of "Vote Handcrafted" videos for a marketing campaign that plays on the 2012 election.

The video series depicts "Handcrafted Debates" between candidate Handcrafted Tender and his "freezer-to-fryer chicken-strip opponent."

The campaign features an "attack ad," debate topics about the "economy" and "global warming," and an introduction to the running mates (in this case, the Handcrafted Tenders' six dipping sauces).

Additionally, a "Get out the Vote" Facebook app has been created for fans to share/like the debate videos for the chance to win one of hundreds of weekly prizes such as free chicken coupons or T-shirts. The grand prize winner will receive a trip to New Orleans.

"Many chicken tenders are formed and pressed in a factory and then thrown straight from the freezer into the fryer at the restaurant. At Popeyes, we refuse to take these kinds of shortcuts," said Hector Munoz, vice president of Marketing at Popeyes. "These Handcrafted Debates celebrate, in a humorous and memorable way, the time and attention we put into preparing our tenders, that's central to our Louisiana-style home cooking."

A new Handcrafted Debate video will debut at regular intervals through November 2012, creating a series of approximately 10 spots. Forthcoming topics facing Handcrafted Tender and his opponent include: "Experience," "Being Handcrafted" and "Closing Arguments," among others.

Additional digital work developed for Popeyes by Campbell Mithun includes the "Mood Wing" and "Rip'n Chick'n" programs to support Popeyes' May and June limited time offerings, as well as a redesign of Popeyes.com to enhance navigation and organization, increase messaging capacity, identify Popeyes' strong social media presence, and integrate content from sites serving investors and employees.

The Mood Wing app increased Popeyes' Social Engagement Score by 48 percent and contributed to a 71 percent increase in traffic to Popeyes.com from social sites; and the Rip'n Chick'n bookmarklet was downloaded by nearly 10,000 users, produced more than 100,000 page views and contributed to Popeyes' second highest month ever for website traffic.

Read more about social media marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

PeopleMatter HIRE™

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

ReadyHire- a full-service recruitment approach for restaurants

http://global.networldalliance.com/new/images/products/6351.png

6351/ReadyHire-a-full-service-recruitment-approach-for-restaurants

Social

http://global.networldalliance.com/new/images/products/4761.png

4761/Social

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Philips Webinars

http://global.networldalliance.com/new/images/products/5839.png

5839/Philips-Webinars

ExpressNet

http://global.networldalliance.com/new/images/products/ExpressNet_iix.gif

1428/ExpressNet

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

Hiring Manager- applicant tracking and hiring software

http://global.networldalliance.com/new/images/products/6353.png

6353/Hiring-Manager-applicant-tracking-and-hiring-software

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.