Milio's Sandwiches has announced a new marketing and advertising campaign designed to reach and draw in new customers. The "You Deserve a Decent Sandwich" campaign began on Sept. 17.
The campaign idea is that life's dilemmas can take a toll on us and we all therefore deserve a decent sandwich. Some tagline lead-in examples include "Just got the worst haircut of my life" and "Your bus left 21 seconds ago."
The message is being spread via billboards, transit advertising, out-of-home place-based media, print ads, online banner ads, car flyers, radio ads and in-store promotional methods such as T-shirts and handouts.
"Everyone deserves a decent sandwich," said Mike Liautaud, founder and president of Milio's Sandwiches. "This campaign is to make sure customers both new and current are aware that we give them only the best."
Milio's is also leveraging its social media platforms to add more elements to the campaign. The company is hosting promotions on its Facebook page in which customers can nominate someone they believe deserves a decent sandwich, and a monthly caption contest, allowing people to submit a headline for a photo the company posts.
There are more than 40 Milio's Sandwiches locations in Wisconsin, Minnesota, Iowa and Nebraska. Plans are to have 200 franchised stores sold and 90 of those open within five years.
Read more about marketing campaigns.