Wisconsin-based Cousins Subs recently launched a new company website (cousinssubs.com) to coincide with its new marketing campaign, "Better Bread. Better Subs. Better Day" which was introduced in March.
The marketing investment is expected to grow the company by 10 percent annually, according to a news release.
"With the 'Better Day' marketing campaign successfully launching throughout our store branding and advertising, we recognized it also needed to be reflected through our guests' online experience," said Kyle McCormick, digital & social media manager at Cousins Subs.
One of the main goals of the new website design was to increase the length of time that visitors stayed on the site. Since the launch, the bounce rate, or rate of people leaving the site before spending at least 10 seconds viewing it, has decreased by almost 85 percent.
Other new features include a streamlined option to order online, named "Click 'n Eat."
"Online orders have increased nearly 100 percent since the new website launch," McCormick said. "We really wanted to focus on making the guest's ordering process easier and quicker, and are pleased that we have accomplished just that."
Also added is a menu dashboard that allows visitors one-click accessibility to all of the brand's food offerings, in addition to nutritional information. Integrated social sharing found throughout the menu round out the online experience.
"Improved navigation, new color schemes and an overall warmer look and feel has attracted current and potential guests, helping to grow the brand." McCormick said.
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