In conjunction with Breast Cancer Awareness Month and National Popcorn Popping Month, Doc Popcorn has announced the launch of its "Popping for Pink" campaign.
Throughout October, Doc Popcorn guests at participating locations who donate $1 to breast cancer prevention will receive a $1 off coupon for use on their next purchase. Doc Popcorn Headquarters will match a percentage of all donations collected.
All donations will stay in the community and benefit local nonprofit organizations. To date, Doc Popcorn has 68 locations in 29 states.
"Breast cancer affects so many people's lives, and as a franchise system we are trying to help in any way we can – and in this case – popping for a meaningful cause," said Renée Israel, co-founder of Doc Popcorn.
Read more about cause marketing.